No doubt by now you've heard Jay-Z's new song Death of Autotune (and ringtone) rap. I don't think this will alter the rap game too much, but it does bring up a point that the use of Autotunes and focus on Ringtone sales has become played out. Rap music seems to evolve quicker than those who promote the artists and work at the labels. Let's hope Jay-Z's song is a premonition of things to come, because we (the fans) are looking for the next thing.
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